The analysis of external conditions of development of the enterprise promotes growth of efficiency and profitability of its production and marketing activity, creation of a basis for formation of marketing approach in the solution of key problems of management at the microlevel.
Complex research of the market – the responsible work demanding considerable temporary, financial and information resources, and also high level of marketing specialists. These researches cover the following directions:
Analysis of production and marketing opportunities of the enterprise. It is an important type of market researches as, having only defined requirements of the market, the enterprise will not be able effectively to choose its concrete segment, the target market for massive marketing work – for this purpose it is necessary to correlate requirements and inquiries of the market to own opportunities and prospects of development.
Complex research of the market and, first of all, market conditions, according to a business community, is the tool helping the businessman to avoid mistakes, to reduce risk at adoption of economic decisions by it.
The organization of marketing activity provides creation of special structural divisions in a control system of production and marketing and scientific and technical activity of firm. Which, as a rule, are under construction on three basic principles, their various combination and variations is allowed: marketing divisions on functions of marketing activity, by the commodity principle (on a product), on the region, on groups of consumers.
Control of marketing activity is exercised in the course of implementation of marketing programs, i.e. throughout all marketing work, in the form of control over the implementation of plans of firm (through control of realization and the analysis of opportunities of sale, control of profitability and the analysis of efficiency of marketing expenses, strategic control and audit marketing.
Sale has to be carried out by the experts owning equally two parties of business – technical and commercial, i.e. and to respond with the experts capable to present arguments of the technical plan to remarks of other technical specialists during the negotiating and the conclusion of the transaction.
The list and types of works on EO are stated in the maintenance manual or the maintenance instruction. THAT is carried out on the basis of monthly schedules and has to be combined with time of a planned stop for technological cleaning.
At the beginning of the XX century the understanding of marketing as sale method which purpose consisted in finding the buyer for production which the producer is able to let out was traditional commercial.
Control of financial and economic activity of Society is exercised by audit commission as a part of three members of the commission. The order of its activity is defined by the Provision on audit commission approved by General shareholder meeting.
Territorial coverage. The analysis of the market in each concrete research is carried out within the domestic (cumulative) market, external (world), regional (a certain territorial division).
Production of polyamide fiber 1 ; 0,48 ; 0,68 it is made on shtapelny units by a pulling, a goffering, thermofixing, also packings of not extended threads from spinning cars are sharp. Polyamide fiber is packed into piles weighing 140-180 kg.
The economic reform occurring in our country creates favorable conditions for active application of marketing which is possible in the conditions of the developed commodity-money relations and the created market.
On the rubilny machine it is made it is sharp veins on slices of the certain are long in the form of granules (crumb). The crumb is exposed to processing by hot water for the purpose of removal of low-molecular connections. Then it is necessary to remove moisture from a crumb that is carried out in sushka at a temperature of 150 °C. The ready crumb of a polikaproamid from a by-product recovery department moves on formation in spinning shop in nitrogen current.